Sans Effort is a fluid clothing brand with a focus on the Culture.


An Ottawa native, Kathia François, owner and designer, has the vision to celebrate our Culture through small batches of carefully curated sustainable and ethical streetwear, alongside handmade garments and accessories sourced worldwide to wear with purpose.

What is Sans Effort? It means effortless, which she believes should be how you look at your style. Effortless pieces to add seamlessly to your wardrobe.

She has done the hard work to locate most black-owned garments, create and recreate capsules that will add to your unique style. We carry size-inclusive clothing ranging from S-2X in select styles.

As a brand, our goal is to reach a level of success unimagined. Not necessarily monetary or with recognition, but through having those who wear our clothing feel confident and empowered with their purchase.

The designer is an eclectic daydreamer who is passionate about her brand and designs and sources with love. She believes the merging of design and purpose can have a long-lasting ripple effect on development and community building.

xo Sans Effort